Home Selling Tips: Staging and Professional Photography

By September 6, 2013Selling a Home

When putting your home on the market, it is important to remember that the most important aspect of selling anything is marketing. By highlighting your home’s strong points and downplaying its weaknesses through staging and photography, you can appeal to the largest possible number of potential homebuyers.

When staging your home for a photographer (and viewings), there are several things that can be done to make the space more desirable. Remove any excess items that may make your home appear sloppy or cluttered. One way to do this is to keep furniture minimal. Grouping your furniture away from the walls also adds the illusion of space. Painting the walls of a room with a warm, neutral tone will also make it more visually pleasing.

After staging the house, regardless of how wonderful it looks in person, you may notice that your personal camera does not do a room justice. That is why hiring a professional photographer is well worth the investment. With proper lighting, specialty cameras, and editing software, a photographer can provide you with images that portray your home the way it should be. In addition, a Realtor.com survey showed that homes marketed with professional quality photographs sold for nearly 12% more than homes with bad or no images.

Selling a house can be made much easier by using staging techniques and using high quality photographs for marketing. Methods such as these can ease the process and insure that you get the price you deserve for your home.

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